The FINANCIAL — Abu Dhabi Tourism Authority (ADTA) has released November results showing a 27 per cent increase in hotel guests compared to the same month last year with some 169,001 staying in the emirate, according to Gulf News.
Guest nights surged by 42 per cent compared to the same month last year to 544,753. This made November the second highest performing month this year after February.
Occupancy levels rose by 18 per cent to 77 per cent, average length of stay increased from 2.88 nights to 3.2, while monthly revenue climbed by 24 per cent to Dh509 million — the first such growth recorded over the past 11 months.
November's results took Abu Dhabi's hotel guest performance for the first 11 months of 2010 to 1,646,799 coupled with a 17 per cent increase in guest nights to 4.6 million.
"There is no doubt that the staging of the Formula One Etihad Airways Abu Dhabi Grand Prix, and it being the finale to the season, had a strong positive influence on November's hotel statistics," said Lawrence Franklin, strategy and policy director, ADTA.
"The impact of the Grand Prix, the recently opened Ferrari World Abu Dhabi and the Yas Island Show Weekends, mean it is now certain that we will surpass our annual target."
Domestic tourism for November grew 19 per cent, while North America proved a strong market growing by 48 per cent in hotel guests. Europe recorded double digit growth of 29 per cent for the first time this year with stunning growth from the UK.
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