Spending in Communications and Media Vertical Propelled the External Storage Market in Q2 2015

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The FINANCIAL — According to International Data Corporation’s (IDC) Asia/Pacific Quarterly Enterprise Storage Tracker, India External storage market witnessed a significant year-on-year growth (in vendor revenue) and stood at 68.5 million USD in Q2 2015.

The growth was majorly attributed to a multi-million dollar deal from a Communications & Media organization. Storage market is expected to be further driven by projects around Surveillance, e-governance, Railways, Healthcare and Online Education Institutions.

Adoption of All flash arrays (AFA) is on the rise as they offer better performance at an affordable price due to advancement in technology and simmering price war between vendors. Software defined Storage is also gaining traction across organizations due to benefits like ease in management, more control over infrastructure and cost reduction.

Increased adoption of Cloud, Mobility and Business analytics has increased the data volumes which in turn are pushing organization to deploy technologies like virtualization, de-duplication, automatic tiering, compression and thin provisioning to improve performance.

Communications & Media and Banking verticals continue to dominate the storage market. Professional services and government segment saw a decline in market share year-on-year but are expected to contribute huge demand in the coming quarters.

According to Dileep Nadimpalli, Senior Market Analyst, Storage, comments “Increased adoption of cloud is pushing public cloud providers to set-up and expand their India presence. This move would drive incremental storage demand from public cloud providers. Verticals like BFSI and Government are expected to invest more on the back of indirect demand and new initiatives. ”

Gaurav Sharma, Research Manager, Enterprise Computing – Enterprise Infrastructure says, “Hybrid infrastructure (combination of off and on premise) is redefining the way organizations are looking at storage requirements. While cost and agility remain important, regulatory compliance, security and avoiding vendor lock-in are rapidly becoming influencing factors in storage procurement decisions.”

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Major Vendors Analysis

EMC continued to lead the market but saw a marginal decline in terms of market share. IBM grew exponentially majorly due to multi-million dollar deals from Telecom and Banking vertical. Except IBM, all other vendors witnessed a decline in market share as compared to Q2 2015.

IDC India Forecast

The external enterprise storage systems market is expected to grow single digit in terms of compound annual growth rate (CAGR) for 2014–2019. Spending in Telecom and Banking verticals is expected to grow in next couple of quarters. In addition to this, government initiatives like UID, Healthcare, Wi-Fi and various projects across ministries are expected to drive the storage demand in near future.

 

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