Star Alliance adds Avianca in Brazil

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The FINANCIAL — The Chief Executive Board of Star Alliance on June 24 endorsed the inclusion of Avianca in Brazil into its network.

As of July 22nd, 2015 all flights with the O6 designator will be part of the Star Alliance network, adding 15 new destinations in Latin America’s largest economy and most important aviation market, according to Star Alliance.

The airline’s Brazil based Amigo Frequent Flyer Programme will enhance the Alliance’s frequent flyer proposition, by offering the full range of Star Alliance customer benefits.

Today’s decision completes an integration process which was originally started in early 2014, following a CEB decision in 2013. This marked the first step in a strategic plan to bolster Star Alliance’s network connectivity within Brazil.

A special event is planned to take place in Sao Paulo on July 22nd, at which point more and detailed information will be released.


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