The FINANCIAL — Starwood Hotels & Resorts Worldwide, Inc. on September 23 announced the debut of its eco-wise Element brand in Bozeman with the opening of Element Bozeman, marking the first Starwood hotel in the state of Montana. Owned by a group of Bozeman investors, the newly constructed Element hotel offers a stylish and sustainable new option for travelers with 104 light-filled rooms and an atmosphere designed to fuel a life in balance while on the road.
“Our eco-wise Element brand is a terrific fit for Bozeman, a thriving hub for business and entertainment and a leading destination for outdoor recreation within the Rocky Mountain region,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “On track to triple its global portfolio in the next three years, Element offers travelers a bright, energizing environment, great design and everything they need for smart, sustainable living.”
Element Bozeman is ideally positioned at the center of the city’s entertainment district, one block from Historic Main Street and a ten-minute walk to the campus of Montana State University. Just 15 minutes from Bozeman Yellowstone International Airport (BZN), the new Element is close to Museum of the Rockies, Emerson Center for the Arts & Culture, the city’s business district and a variety of boutiques, art galleries, restaurants and night life. Known for its outdoor lifestyle, Bozeman is a year-round tourist destination with proximity to Yellowstone National Park and several world class ski areas, including Big Sky Resort, according to Starwood Hotels.
As the first major hotel brand to mandate that all properties pursue sustainable certifications, Element is recognized as an industry leader in the eco-space and offers travelers a fresh, reimagined interpretation of the traditional hotel experience with natural light, modern design, healthy options and eco-minded sensibilities. This reimagined experience is perfect for the traveler who is visiting for a few days or a few weeks. Guests can fuel their day with the healthy Rise breakfast and wind down with the Relax evening wine reception – both complimentary. Spacious studios and one-bedroom suites at Element Bozeman feature a fluid design of modular furniture, flat-screen LED televisions, large desks with open shelving and custom-designed closets. Rooms also include fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms feature an invigorating rain shower and dual-flush toilet. Staying on the move is easy with complimentary bikes to borrow, a state-of-the-art 24-hour fitness center and an indoor saline swimming pool and sauna. The hotel also offers fast and free high-speed internet and a 600 square-foot meeting room with modular furnishings, a flexible layout and cutting-edge technology that can be customized to meet any business or social need.
Element is experiencing incredible growth momentum. With 19 deals signed in 2014, the brand is on track to triple its global portfolio in the next 3 years. On the heels of opening its first hotel outside of North America in Frankfurt, Germany, Element opened its first hotel in China this year to be followed by new hotels in London, Amsterdam, Boston and Philadelphia, signifying the global appeal of the brand.