Starwood Strengthens Footprint in UAE with the Launch of Sheraton Grand Hotel, Dubai

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The FINANCIAL — Starwood Hotels & Resorts Worldwide, Inc. has opened the Sheraton Grand Hotel, Dubai. Developed in conjunction with the Abdulsalam Alrafi Group, this hotel signifies the first new-build for Sheraton in Dubai in more than 30 years.

Located at forefront of Dubai’s most prominent thoroughfare, the hotel connects guests to the heart of the booming business district and the city’s main tourist attractions—ensuring that the property will become a local landmark, according to Starwood.

A towering beacon of 54 stories, the Sheraton Grand Hotel launches as part of a three-tower, mixed-use development that features a comprehensive business centre, a rooftop swimming pool, three restaurant and lounge concepts, and signature offerings like the Shine Spa for Sheraton, the state-of-the-art Sheraton Fitness, and a Sheraton Club.

“We are thrilled to build on the brand’s proud heritage in the region as we open the sixth Sheraton in the Emirates and the first new build in Dubai in more than 30 years” said Michael Wale President , Starwood Hotels & Resorts, Europe, Africa, and Middle East. “The Sheraton Grand Dubai highlights our commitment to the region and to our development pipeline as we strive to grow our portfolio by 75% in the Middle East by 2017.”

Strategically situated on Sheikh Zayed Road , the property is conveniently located within walking distance of the Dubai Metro station, a central railway terminus which offers travellers easy connections to a variety of destinations—including Dubai International Airport, the Dubai International Financial Centre, Dubai World Trade Center, as well as the iconic Dubai Mall and Burj Khalifa leisure attractions.

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“Drawing on its expertise in bringing people together, Sheraton provides an opportunity for guests to experience the best of their destination with a like-minded community of travelers” said Elena Mendez , Vice President, Sheraton, Westin and SSB brands in Europe, Africa and Middle East. “The Sheraton Grand Hotel aims to deliver dedicated authentic experiences to the Dubai’s bustling business and social scene for global explorers and UAE residents alike.”

The Sheraton Grand Hotel boasts a range of accommodation options with 416 luxurious guest rooms and 58 suites—including two Presidential Suites—as well as 180 premium serviced apartments, which range from one to three bedrooms, and offer a separate entrance to the main hotel lobby. The room design conveys a sense of simplistic modern style, with a complementary colour palette and stylish light fittings and furnishings. All rooms promise magnificent views of Dubai and are equipped with signature Sheraton amenities, including the Sheraton Sweet SleeperTM beds, as well as free WiFi connection, LED TVs, tea and coffee-making facilities and comfortable work spaces.

The hotel’s business and meetings centre caters to groups of all sizes, and features six meeting rooms all with natural daylight, and one size-adaptive ballroom, which can be used for conferences and events. As part of their stay at the hotel, guests will have access to the StarMeeting Concierge Service—a team dedicated to adding that extra level of personalised service, for any requests and queries, whether it is a meeting, event or private party. Business travellers will also have an option to book the Sheraton Club, on the 31st floor, which gives complimentary access to refreshments throughout the day, and a quiet space to work and gather.

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On the 52nd floor, the 1,000m2 Shine Spa offers nine spacious and separate-gender treatment rooms, and one couples suite—for the ultimate in relaxation and rejuvenation. The Shine Spa also features a sauna and steam room, an ice fountain, an indoor vitality pool, as well as a relaxation area overlooking Dubai’s landmarks.

International guests and day-visitors to the hotel can choose from a range of cuisines and dining experiences, which all feature the Color Your Plate “Nutrition Color Code” designed to maintain a healthy lifestyle, and balance indulgence with nutritious dining. Visitors are welcomed to dine at Feast; an exciting live cooking experience from around the world, where breakfast, lunch, and dinner are served; Link@Sheraton Café in the lobby, a place for friends and colleagues to connect with premium WiFi; and Dawn & Dusk, the rooftop pool and lounge which makes the most of the laid-back, pool-side vibe, and gives fantastic views over the city.


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