The FINANCIAL — I’ve worked for Starbucks for more than 10 years, and Ethiopia Harrar coffee has long been a favorite of mine. Its unique characteristics never cease to amaze me. As soon as I received our special, new package of Sun-Dried Ethiopia Harrar coffee, I couldn’t wait to share it!
So I asked Candace, a 5-year Starbucks veteran, to do a tasting with me. When we opened the bag, the smell of dried berries and spicy notes filled the air. As soon as the juicy complexity hit my tongue, I was reminded of how unique this coffee can be.
Sun-drying brings out the coffee’s wild, unpredictable side while delivering a decadent rich and chocolaty flavor. Candace commented that the berry flavor and smell stands out so much that you'd forget you were drinking a cup of black coffee.
We invited some people in the store to share in a tasting, building excitement for the release of this Starbucks Reserve coffee. We sat together smelling the beans, looking at the grounds and describing what we tasted and how it made us feel. Quickly we were reminded how a great cup of coffee can bring us together to create a special experience.
This coffee has always been special to those of us who work at Starbucks, and we hope it becomes one of your favorites too. Share a cup with your favorite people soon! You’ll be glad you did.
Discussion about this post