The FINANCIAL — KUALA LUMPUR — Top four global custom market research company Synovate has been selected as the number one market research company in Malaysia as part of Advertising+Marketing Magazine's Agency of the Year 2011 survey.
This award is prominent as it relies solely on client side companies to vote for their preferred research suppliers.
Ben Llewellyn, Managing Director of Synovate in Malaysia, said: "Whilst we were part of the top three research firms honoured last year, I'm pleased to say that we are now in the very top spot. We thank our clients for recognising our efforts to continue delivering the best research insights to help them make the best decisions for their business.
"Additionally, this completes a clean sweep win for us across Synovate in Malaysia, Singapore and Hong Kong as we won the number one spot in each of these markets this year. We were the only company to do this across all the creative, media and research agencies in the region. This is a true testament to the strength of our people, research solutions and overall effectiveness, and we will keep delivering this to our clients."