Browse Tag

a landmark publication from Phaidon

Get Inside Nike’s Design Ethos With a First-of-Its-Kind Publication

4 mins read

The FINANCIAL -- Nike: Better is Temporary, a landmark publication from Phaidon, is an unprecedented, behind-the-scenes exploration into Nike's internal design philosophy. The book's title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.’”…

Read More »

Get Inside Nike’s Design Ethos With a First-of-Its-Kind Publication

4 mins read

The FINANCIAL -- Nike: Better is Temporary, a landmark publication from Phaidon, is an unprecedented, behind-the-scenes exploration into Nike's internal design philosophy. The book's title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.’”…