Turkish cement-based tile and ceramic adhesive brand Betek Fayfiks will expand on the Georgian market and increase its presence by introducing new products and expanding its sales network. “Our marketing efforts continue at full speed for the Fayfiks family, which is perceived as a generic brand in its category. Nationwide advertisement, PR activities, social media and training for professionals are among our many projects. We are also focused on R&D studies for our product portfolio. “Our aim is to add new products to the group in line with consumer demands. In addition, in order to increase our presence in the…
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