Measuring outdoor impressions, digitalizing advertising infrastructure, fully modernizing and developing advertising spaces in metro stations and building new bus stops in the Georgian capital city of Tbilisi is what Georgia’s leading company in the outdoor advertising market, Alma, plans for 2020. “Outdoor advertising has always had a problem with measuring impressions [i.e., how many people see an advertisement], and in the near future we will be able to provide this information to our customers on all advertising panels”, said Alma Chief Executive Officer Giorgi Trapaidze. Trapaidze said that the number of digital displayswill significantly be increased in the metro stations…
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