The FINANCIAL — For the first time in a decade, Coca-Cola is launching a brand-new line of drinks – AHA. The rollout comes as Americans’ thirst for drinks without sugar or calories –but with fizz and flavor –continues to grow. AHA will hit shelves on March 2, debuting eight flavors. Long after Pepsi introduced Bubly (circa early 2018) and the La Croix Era took hold (the drink has been around for decades but surged in popularity in the midteens), Coke is banking its first major new brand launch in 14 years on the proposition that it can bring something new…
Read More »
