The FINANCIAL — Oracle today announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers’ unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. “While every industry is unique, there is a common challenge facing all organizations: the need to unify data to address rapidly changing customer expectations,” said Rob Tarkoff, executive vice president and general…
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