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cross-media measurement

Nielsen Rolls Out ID Resolution System For Global Attribution Measurement

3 mins read

The FINANCIAL -- Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimize their spend and prove the impact of advertising according to Nielsen Group.…

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Nielsen Rolls Out ID Resolution System For Global Attribution Measurement

3 mins read

The FINANCIAL -- Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimize their spend and prove the impact of advertising according to Nielsen Group.…