Browse Tag

cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution

Cross-Media Currency Becomes Reality With Nielsen One

10 mins read

THE FINANCIAL -- Company Plans to launch its single measurement solution in  Q4 2022. Nielsen (NYSE: NLSN) announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in fourth-quarter 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season.…

Read More »

Cross-Media Currency Becomes Reality With Nielsen One

10 mins read

THE FINANCIAL -- Company Plans to launch its single measurement solution in  Q4 2022. Nielsen (NYSE: NLSN) announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising…