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Droga5

Accenture launched “Let there be change” campaign

2 mins read

The FINANCIAL — In its biggest brand move in a decade, Accenture (NYSE: ACN) launched a sweeping brand campaign and new company purpose designed to inspire organizations to embrace change to create more value for the benefit of all. The new brand campaign, “Let there be change,” will triple the company’s annual media spend to $90 million. Developed with acclaimed creative agency Droga5, part of Accenture Interactive, the campaign depicts change — both seismic and small — optimistically capturing its power and beauty and reflecting the depth and breadth of Accenture’s expertise. “Exponential changes in technology were transforming the way we work and live before COVID-19, and…

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Accenture launched “Let there be change” campaign

2 mins read

The FINANCIAL — In its biggest brand move in a decade, Accenture (NYSE: ACN) launched a sweeping brand campaign and new company purpose designed to inspire organizations to embrace change to create more value for the benefit of all. The new brand campaign, “Let there be change,” will triple the company’s annual media spend to $90 million. Developed…