The FINANCIAL — The LEGO Group has today expanded its range of family-focused digital child safety and wellbeing initiatives to help families have conversations and learn more about how to tackle cyberbullying in an engaging, memorable way. A new ‘Build & Talk’ activity guide has been created to help parents and caregivers initiate conversations with their child about this challenging subject while completing some simple LEGO® builds together. At the same time a new playful LEGO Friends #BoostUp experience is being introduced in the LEGO Life app, developed with Peppy Pals, a leading creator of digital social and emotional learning experiences, to help children understand and celebrate the power of being kind online and giving them the skills they need to thrive online. Social media and digital networks can provide friendship lifelines for many children globally, particularly at a time when many remain out of school due to the pandemic. While most children use social media as a force…
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