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Gartner IT Symposium/Xpo Americas

Gartner says nearly 60% of marketing leaders expect important cuts to martech budgets

6 mins read

The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under the microscope, with 35% of marketing technology leaders initiating a process to overhaul their martech stack. In the Gartner Marketing Technology Survey 2020, Gartner surveyed 387 marketing technology leaders from July through September 2020 to understand current, and future, martech spending trends. These looming budget cuts come at a time when martech stack utilization remains a struggle for many…

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Gartner says nearly 60% of marketing leaders expect important cuts to martech budgets

6 mins read

The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under the microscope, with 35% of marketing technology leaders initiating a process to overhaul…

Gartner reveals top strategic predictions for IT organizations and users

11 mins read

The FINANCIAL — Gartner Inc. revealed its top strategic predictions for 2021 and beyond. Gartner’s top predictions explore the role of technology in resetting, restarting, and responding to a world of uncertainty. “Technologies are being stressed to their limits, and conventional computing is hitting a wall,” said Daryl Plummer, distinguished research vice president and Gartner Fellow.…