Browse Tag

Gartner Marketing Symposium/Xpo

Gartner says nearly 60% of marketing leaders expect important cuts to martech budgets

2 mins read

The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under the microscope, with 35% of marketing technology leaders initiating a process to overhaul their martech stack. In the Gartner Marketing Technology Survey 2020, Gartner surveyed 387 marketing technology leaders from July through September 2020 to understand current, and future, martech spending trends. These looming budget cuts come at a time when martech stack utilization remains a struggle for many…

Read More »

Gartner says nearly 60% of marketing leaders expect important cuts to martech budgets

2 mins read

The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under the microscope, with 35% of marketing technology leaders initiating a process to overhaul…