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headphones

The unique power of headphones to persuade

3 mins read

Americans spend an average of four hours per day listening to audio either on headphones or on speakers, but there are major differences in the psychological effects between the two mediums. Headphones have a much more powerful impact on listeners’ perceptions, judgments and behaviors, reveals a robust, new study that has extensive implications for advertising, remote work and training programs.…

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The unique power of headphones to persuade

3 mins read

Americans spend an average of four hours per day listening to audio either on headphones or on speakers, but there are major differences in the psychological effects between the two mediums. Headphones have a much more powerful impact on listeners’ perceptions, judgments and behaviors, reveals a robust, new study that has extensive implications for advertising,…