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In-store Shopping

Covid-19 and ecommerce: why shopper centricity is everything

2 mins read

The FINANCIAL — What does it mean to be shopper-centric in the online context? Essentially, it means removing any possible barriers to conversion. Some of those barriers are operational: delivery, payment methods, shipping costs. But most barriers are psychological, and the majority of those are subconscious and not rationalised by the shopper. We can easily live without many items we buy; if anything, COVID-19 has made people more conscious of this. If you are fortunate enough to sell products people need, you are in a better position than many brands, who need not only to create desire for a product…

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Covid-19 and ecommerce: why shopper centricity is everything

2 mins read

The FINANCIAL — What does it mean to be shopper-centric in the online context? Essentially, it means removing any possible barriers to conversion. Some of those barriers are operational: delivery, payment methods, shipping costs. But most barriers are psychological, and the majority of those are subconscious and not rationalised by the shopper. We can easily…

Visa announced Tap to Phone payment system availability in more than 15 markets

3 mins read

The FINANCIAL — As the world increasingly turns to digital payments amidst COVID-19, a simple mobile app can help millions of sellers worldwide quickly and securely accept contactless payments, while improving the checkout experience for customers. After piloting Visa Tap to Phone over the past year, Visa (NYSE:V) announced product availability in more than 15 markets with…