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Kantar

Covid-19 and ecommerce: why shopper centricity is everything

4 mins read

The FINANCIAL — What does it mean to be shopper-centric in the online context? Essentially, it means removing any possible barriers to conversion. Some of those barriers are operational: delivery, payment methods, shipping costs. But most barriers are psychological, and the majority of those are subconscious and not rationalised by the shopper. We can easily live without many items we buy; if anything, COVID-19 has made people more conscious of this. If you are fortunate enough to sell products people need, you are in a better position than many brands, who need not only to create desire for a product…

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Covid-19 and ecommerce: why shopper centricity is everything

4 mins read

The FINANCIAL — What does it mean to be shopper-centric in the online context? Essentially, it means removing any possible barriers to conversion. Some of those barriers are operational: delivery, payment methods, shipping costs. But most barriers are psychological, and the majority of those are subconscious and not rationalised by the shopper. We can easily…

2 in 3 Americans and 3 in 4 Britons are happy to receive coronavirus vaccine

5 mins read

The FINANCIAL — After a vaccine presenting as 90% effective in stage three clinical trials was announced by Pfizer on Monday, 76% of Britons and 66% of Americans say they would be happy to be vaccinated against COVID-19. This likelihood to be vaccinated is supported by the degree of confidence in the vaccination for being…

UK supermarket shoppers keep a close eye on Christmas as lockdowns return

6 mins read

The FINANCIAL — The latest grocery market share figures from Kantar show take-home sales rose by 9.3% during the 12 weeks to 1 November 2020. Despite a variety of restrictions coming into force across the country, there was no significant spike in demand in the most recent four weeks, as sales increased by a similar 9.4%.…

FMCG in China is on the road to recovery

4 mins read

The FINANCIAL — The total spending on fast-moving consumer goods (FMCG) in China grew by 4.1% in the 12 weeks to 11 September 2020 compared to the same period last year. Stronger growth in lower-tier cities and ecommerce channels remained the key drivers. Non-food products continued to grow well, with home care products reporting an…

BrandZ Top 40 Most Valuable Canadian Brands 2020

7 mins read

The FINANCIAL — RBC (Royal Bank of Canada) and TD Bank have retained the top spots in the second annual BrandZTM Top 40 Most Valuable Canadian Brands ranking – announced today by WPP and Kantar – despite the challenges posed by the COVID-19 pandemic. The total value of the brands in the ranking slipped by 6% to…