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lego group

LEGO announces new activities to teach kids about cyberbullying

3 mins read

The FINANCIAL — The LEGO Group has today expanded its range of family-focused digital child safety and wellbeing initiatives to help families have conversations and learn more about how to tackle cyberbullying in an engaging, memorable way.  A new ‘Build & Talk’ activity guide has been created to help parents and caregivers initiate conversations with their child about this challenging subject while completing some simple LEGO® builds together. At the same time a new playful LEGO Friends #BoostUp experience is being introduced in the LEGO Life app, developed with Peppy Pals, a leading creator of digital social and emotional learning experiences, to help children understand and celebrate the power of being kind online and giving them the skills they need to thrive online. Social media and digital networks can provide friendship lifelines for many children globally, particularly at a time when many remain out of school due to the pandemic. While most children use social media as a force…

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Adidas and LEGO announced multi-year partnership

The FINANCIAL — Today, industry-leading sportwear brand adidas and household favourite toy company, the LEGO Group announced a multi-year partnership. The collaboration will…

LEGO announces new activities to teach kids about cyberbullying

3 mins read

The FINANCIAL — The LEGO Group has today expanded its range of family-focused digital child safety and wellbeing initiatives to help families have conversations and learn more about how to tackle cyberbullying in an engaging, memorable way.  A new ‘Build & Talk’ activity guide has been created to help parents and caregivers initiate conversations with their child about this challenging subject while completing some simple LEGO® builds together. At the same time a new playful LEGO Friends #BoostUp experience is being introduced in the LEGO Life app, developed with Peppy Pals, a leading creator of digital social and emotional learning…

LEGO reveals 123 Sesame Street set

2 mins read

The FINANCIAL– Voted for by LEGO brick lovers all over the world, a wonderfully nostalgic new LEGO Ideas set has been brought to life after being envisioned by an avid builder. The brand-new LEGO® Ideas 123 Sesame Street set is the latest product from the LEGO Ideas collection, which conceptualises and produces the creative wonders…

LEGO appointed Atul Bhardwaj as Chief Digital & Technology Officer

1 min read

The FINANCIAL — The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj…

Adidas and LEGO announced multi-year partnership

1 min read

The FINANCIAL — Today, industry-leading sportwear brand adidas and household favourite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability. Like the bricks that serve as this partnership’s inspiration, the collaboration fuses two of the most recognized and iconic brands and…