LEGO announces new activities to teach kids about cyberbullying

The FINANCIAL — The LEGO Group has today expanded its range of family-focused digital child safety and wellbeing initiatives to help families have conversations and learn more about how to tackle cyberbullying in an engaging, memorable way.  A new ‘Build & Talk’ activity guide has been created to help parents and caregivers initiate conversations with their child about this challenging subject while completing some simple LEGO® builds together. At the same time a new playful LEGO…

6 mins read

LEGO reveals 123 Sesame Street set

The FINANCIAL– Voted for by LEGO brick lovers all over the world, a wonderfully nostalgic new LEGO Ideas set has been brought to life after being envisioned by an avid builder. The brand-new LEGO® Ideas 123 Sesame Street set is the latest…

5 mins read

LEGO appointed Atul Bhardwaj as Chief Digital & Technology Officer

The FINANCIAL — The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of…

2 mins read

Adidas and LEGO announced multi-year partnership

The FINANCIAL — Today, industry-leading sportwear brand adidas and household favourite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability. Like the bricks that serve as this partnership’s…

3 mins read