#Nomakeup trend fails to discourage use of cosmetics

The ‘natural’ look often requires more time and effort than you think. It costs time and money to look natural these days. “No-makeup” makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $445 billion, and they’ll tell…

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A twist in marketing can boost cosmetic brands

The FINANCIAL --Research shows self-expression resonates more than self-disguise. Cosmetics traditionally have been sold to women as a way to conceal flaws, but new research shows that marketing beauty brands as a creative medium for self-expression gets greater acceptance on social media, where…

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