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Marketing

How to Retain Customers: 7 Easy-to-use Tips for Your Marketing Campaign 

6 mins read

In 2021, it’s not enough to show your audience many ads to get sales and repeat customers. The wrong communication strategy can lead to significant losses. And today, bigger companies use other ways to retain customers. You’ll understand this if you read more about UK casinos or enormous streaming platforms like Amazon Prime or Netflix. These are 7 marketing techniques they use to retain their clients.…

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How to Retain Customers: 7 Easy-to-use Tips for Your Marketing Campaign 

6 mins read

In 2021, it’s not enough to show your audience many ads to get sales and repeat customers. The wrong communication strategy can lead to significant losses. And today, bigger companies use other ways to retain customers. You’ll understand this if you read more about UK casinos or enormous streaming platforms like Amazon Prime or Netflix.…

3 Useful Software Solutions for Plumbing Contractors

4 mins read

Plumbing contractors used to do everything with a pen and paper back in the day. Nowadays, if you want your business to be as efficient and successful as possible, you'll leverage technology to handle invoicing, contractor tracking, marketing, and more. Let's take a look at three super useful software solutions for plumbing contractors.…

Image via Shutterstock by Sfio Cracho

7 Digital Marketing Techniques for Business Owners in 2020

6 mins read

Whether you are starting your business or running one, an online presence is essential. Research shows that about 97% of people find businesses online. The year 2020 has brought about a lot of changes. In the wake of the coronavirus pandemic, digital marketing has become more important than ever before. However, just like many other…

Bad marketing encourages consumers to opt for lower quality products, study

3 mins read

The FINANCIAL -- A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay from Melbourne Business School. According to the researchers, consumers often lack the full information when making purchasing decisions on variety of products, from…