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Martech

Gartner says nearly 60% of marketing leaders expect important cuts to martech budgets

2 mins read

The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under the microscope, with 35% of marketing technology leaders initiating a process to overhaul their martech stack. In the Gartner Marketing Technology Survey 2020, Gartner surveyed 387 marketing technology leaders from July through September 2020 to understand current, and future, martech spending trends. These looming budget cuts come at a time when martech stack utilization remains a struggle for many…

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Gartner says nearly 60% of marketing leaders expect important cuts to martech budgets

2 mins read

The FINANCIAL — Despite surviving the first round of COVID-19 related budget cuts, nearly 60% of marketing technology leaders now say they expect moderate to severe cuts to their martech budgets, according to Gartner, Inc. These highly protected martech investments are now under the microscope, with 35% of marketing technology leaders initiating a process to overhaul…

Making Science got listed on Euronext Growth Paris

1 min read

The FINANCIAL — Euronext, Europe’s leading capital markets operator, announced today that 7,062,300 shares of Making Science, a technology and digital marketing consultancy firm specialising in e-commerce and digital transformation, have begun trading through a dual listing on Euronext Growth Paris. The incorporation of the Spanish firm confirms Euronext’s position as the leading market for…