2021 was a year of recovery from the consequences of the pandemic for Mondelez, and the company aimed to increase its marketing and carry on bringing innovations to consumers. Milka, one of nine global chocolate brands in the Mondelez International family, strengthened its positions in the new segment of pralines and won its third Golden Brand award in a row. But the market situation offers no time to relax, according to company experts. “We must constantly and attentively monitor the situation and be ready for rapid changes. We have already experienced the reorganizing of business processes and taking advantage of…
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