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5 trends for China’s FMCG market brands to navigate in COVID-19 world

7 mins read

The FINANCIAL — COVID-19 has significantly impacted China’s fast-moving consumer goods (FMCG) market, particularly the food and beverages sectors. Our experts have identified five trends for brands trying to understand where to focus their innovation to navigate this new world. Holistic well-being The pandemic has directly impacted the consumer’s view of well-being, pushing them to pay more attention to the quality, nutritional and immunity benefits of food. This has led to a demand for particular foods that should be consumed for nutrition and those that avoid sugar and fat. Dairy and plant-based dairy alternatives have benefited from the consumer’s focus…

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5 trends for China’s FMCG market brands to navigate in COVID-19 world

7 mins read

The FINANCIAL — COVID-19 has significantly impacted China’s fast-moving consumer goods (FMCG) market, particularly the food and beverages sectors. Our experts have identified five trends for brands trying to understand where to focus their innovation to navigate this new world. Holistic well-being The pandemic has directly impacted the consumer’s view of well-being, pushing them to…