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Nielsen

Nielsen Rolls Out ID Resolution System For Global Attribution Measurement

6 mins read

The FINANCIAL -- Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimize their spend and prove the impact of advertising according to Nielsen Group.…

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Nielsen Rolls Out ID Resolution System For Global Attribution Measurement

6 mins read

The FINANCIAL -- Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimize their spend and prove the impact of advertising according to Nielsen Group.…

Nielsen Renews Multi-Year Agreement with Tegna for Local TV Ratings and Insights Services

3 mins read

The FINANCIAL -- Nielsen announced a multi-year renewal agreement with TEGNA Inc. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.…

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Daytime Video Usage is the New Norm Among Working Professionals

7 mins read

The FINANCIAL -- When people around the world retreated to their homes as the COVID-19 pandemic set in early this year, we knew that video consumption, particularly TV usage, would spike. But at the same time, we knew that consumption would gradually return to seasonal averages. Seeing that consumption rise and then normalize during the…