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Nike Phantom GT boot

Nike reveals Phantom GT Scorpion boot

1 min read

The FINANCIAL — A clear-cut synergy exists between the Nike Phantom GT boot and the brand’s iconic 2002 advertisement, “Secret Tournament.” The style of football — filled with the era’s creative playmaking icons — set stage for the evolution of expressive, risk-taking footballers for whom the Phantom GT was designed.  Launched in March 2002, the campaign centered on a fictional 8-team, 3-a-side tournament, first goal wins. All matches took place in an enclosed “cage” on a ship. Its timing coincided with international play in South Korea and Japan, and with local 3-a-side tournaments staged around the world.  With the Phantom GT Scorpion,…

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Nike reveals Phantom GT Scorpion boot

1 min read

The FINANCIAL — A clear-cut synergy exists between the Nike Phantom GT boot and the brand’s iconic 2002 advertisement, “Secret Tournament.” The style of football — filled with the era’s creative playmaking icons — set stage for the evolution of expressive, risk-taking footballers for whom the Phantom GT was designed.  Launched in March 2002, the campaign centered…