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P&G North America Baby Care

Pampers new initiative aims to raise awareness of the critical benefits of reading to baby

3 mins read

The FINANCIAL — Four million children under the age of three have not been read to in their lifetime, yet reading to babies under three can significantly impact their core brain development through exposure to words. Pampers’ vision is that all babies are read to from birth and we are proud to announce a new Pampers Bright Beginnings Reading initiative. Research shows that reading books with a child beginning in early infancy can boost vocabulary and reading skills, however 45% of parents believe3 they should begin reading to baby at age two. In collaboration with Scholastic, the Reading initiative hopes to spark…

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Pampers new initiative aims to raise awareness of the critical benefits of reading to baby

3 mins read

The FINANCIAL — Four million children under the age of three have not been read to in their lifetime, yet reading to babies under three can significantly impact their core brain development through exposure to words. Pampers’ vision is that all babies are read to from birth and we are proud to announce a new…