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Self-Expression Enhance

A twist in marketing can boost cosmetic brands

2 mins read

The FINANCIAL --Research shows self-expression resonates more than self-disguise. Cosmetics traditionally have been sold to women as a way to conceal flaws, but new research shows that marketing beauty brands as a creative medium for self-expression gets greater acceptance on social media, where word-of-mouth from beauty influencers reigns according to University of Georgia.…

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A twist in marketing can boost cosmetic brands

2 mins read

The FINANCIAL --Research shows self-expression resonates more than self-disguise. Cosmetics traditionally have been sold to women as a way to conceal flaws, but new research shows that marketing beauty brands as a creative medium for self-expression gets greater acceptance on social media, where word-of-mouth from beauty influencers reigns according to University of Georgia.…