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Shopping

Omnichannel, the metaverse, and creativity in marketing

6 mins read

Things are changing—fast. The retail sector continues to reflect these changes as it keeps up with consumer demand. Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says Barbara E. Kahn, Patty and Jay H. Baker Professor and professor of marketing at the Wharton School.…

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Omnichannel, the metaverse, and creativity in marketing

6 mins read

Things are changing—fast. The retail sector continues to reflect these changes as it keeps up with consumer demand. Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says Barbara E. Kahn, Patty and Jay H. Baker Professor and…

Shoppers return to stores as optimism increases among vaccinated and flexible workers

2 mins read

The FINANCIAL– According to PwC, consumers are returning to in-store shopping in greater numbers, and out-of-home entertainment and travel are on the rise as three in five (61%) express optimism about the future, according to the latest PwC 2021 Global Consumer Insights Pulse Survey.…

In shopping centres and retail parks footfall will rise by +46% and 26% respectively in the first week of reopening

3 mins read

The FINANCIAL -- The largest rise in footfall of +59% will be in high streets, as non-essential retail and outdoor hospitality open on same date, differing from lockdown 1 when hospitality opened two weeks after retail;…

Covid-19 and ecommerce: why shopper centricity is everything

2 mins read

The FINANCIAL — What does it mean to be shopper-centric in the online context? Essentially, it means removing any possible barriers to conversion. Some of those barriers are operational: delivery, payment methods, shipping costs. But most barriers are psychological, and the majority of those are subconscious and not rationalised by the shopper. We can easily…

More Spanish beauty shoppers despite lower spending

1 min read

The FINANCIAL  — One sector that has already begun to notice the effects of the “new normal” is the beauty industry. After the free fall of sales revenue during lockdown, which showed a decline of 18.8% from the previous year, there are now signs of recovery as the decline has levelled off to only 2.4%. This…

Kohl’s kicks-off its early Black Friday savings today

7 mins read

The FINANCIAL — Kohl’s  today offered a first look at its incredible holiday deals with the unveiling of its Black Friday Ad, a new and bigger Black Friday Week event than ever before, and exciting savings events all month long — giving customers more opportunities to save on the top gifts of the season this November. The…

Take-home grocery sales continue to rise in the UK

2 mins read

The FINANCIAL — Kantar’s latest grocery market share figures show take-home grocery sales rose by 9.4% during the 12 weeks to 4 October 2020. However, in the shorter term, sales increased by 10.6% over the latest four weeks, an acceleration from September. Shoppers are moving a greater proportion of their eating and drinking back into…

photo by: finance-monthly.com

UK: Discounts already starting to build in the run up to Christmas – PwC

1 min read

The FIANNCIAl -- According to new research by PwC, 74% of high street stores and 79% of online retailers offered some kind of sale or promotion over the Black Friday weekend, figures broadly similar to last year, compared with 36% and 72% respectively in the first week of December.…