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Small Businesses

Finding Your True Target Market As A Small Business

4 mins read

Every business needs to have a market to sell to. Of course, we’re all part of a bigger, worldwide market, but these are just the numbers that tell us what people are buying and who they're mainly buying from. In more specific terms, every single business has their own cut of the market, in which they’ve found an audience that responds to their marketing, recognises their brand, and will keep on coming back for more. …

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Finding Your True Target Market As A Small Business

4 mins read

Every business needs to have a market to sell to. Of course, we’re all part of a bigger, worldwide market, but these are just the numbers that tell us what people are buying and who they're mainly buying from. In more specific terms, every single business has their own cut of the market, in which…

Apple’s new program reduces App Store commission to 15% for small businesses

3 mins read

The FINANCIAL — Apple today announced an industry-leading new developer program to accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store. The new App Store Small Business Program will benefit the vast majority of developers who sell digital goods and…

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Small Businesses Are Overspending On Marketing. Here’s Why!

5 mins read

Running your own small business is a dream come true for many. But 2020 has turned many ambitious entrepreneurs’ dreams into inescapable nightmares. In the current climate, small businesses face a battle for survival. Most have had to make huge, sweeping operational changes at great expense to them and disruption to their employees.…