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The Facts: Magazine Media Tells and Sells by Linda Thomas Brooks

The Facts: Magazine Media Tells and Sells

8 mins read

I am often asked, “If advertising in magazines is still proven to be more effective than other media, provides a brand safe environment with trusted, credible, fact-checked content and reaches larger audiences than even television, why aren’t marketers reflecting that in their media mixes?”My answer, “Beats me.”Maybe somewhere there is a study on human nature that explains why people have a tendency to pick the latest fad over the tried and true. I, however, have always had a preference for choosing the option with the greatest likelihood of success.With that in mind, MPA has collected outside, industry-accepted research that speaks…

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The Facts: Magazine Media Tells and Sells

8 mins read

I am often asked, “If advertising in magazines is still proven to be more effective than other media, provides a brand safe environment with trusted, credible, fact-checked content and reaches larger audiences than even television, why aren’t marketers reflecting that in their media mixes?”My answer, “Beats me.”Maybe somewhere there is a study on human nature…