Georgian fish processing company Umali will introduce new products to the local market this year, among which will be domestic raw materials such as Black Sea anchovies. “The low cost of raw materials allows us to produce a product that will not be expensive and will be affordable to all consumers”, says the general director of Akhali Tevzi, Geno Naskidashvili. Umali has already presented seven varieties of Black Sea anchovy products in test mode as Naskidashvili thinks that when introducing a new product, testing is essential to identify its potential success and determine the probability that consumers will take to…
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