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ZICO coconut water

Coca-Cola will retire some products including TaB diet soda and ZICO coconut water

3 mins read

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. Other outgoing products include those under Odwalla (announced in July), a U.S. brand, and regional offerings like Northern Neck Ginger Ale and Delaware Punch. Vegitabeta (Japan) and Kuat (Brazil) are among the products leaving The Coca-Cola Company’s international portfolio. “We’re challenging ourselves to think differently about our brands to accelerate our transformation to a…

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Coca-Cola will retire some products including TaB diet soda and ZICO coconut water

3 mins read

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. Other outgoing products include those under Odwalla (announced in…