The FINANCIAL — Tasty, the company owned by Ask and Zizzi founders Adam and Sam Kaye, is to convert three of its 18 restaurants to the Wildwood brand in 2012, according to Caterer and Hotelkeeper.
In a trading update, the company said the move would take the number of Wildwoods to 12. Currently all three of the sites earmarked for conversion use temporary brand names. Tasty operates a further six sites under the Dim T brand.
Tasty also indicated that it had enjoyed "strong trading" in November and December and that, owing to this strong trading, financial results for the year ended 1 January 2012 were expected to be ahead of current market expectations.
