Tata Motors partners with CEAT and Paytm to offer more ‘delight’ to customers

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The FINANCIAL — Tata Motors, India’s largest automobile manufacturer, on June 18 announced its association with tyre manufacturer CEAT and mobile commerce platform Paytm as new partners in Tata Motors Loyalty Programs – Tata Delight and Tata Emperor.

The Delight and Emperor loyalty programs are designed to offer loyalty benefits for their members from across multiple product segments like heavy commercial vehicles, medium commercial vehicles, intermediate commercial vehicles light commercial vehicles and small commercial vehicles. The partnership will enable customers to accumulate and redeem points on purchase of every CEAT tyre, transactions made on Paytm, as also on the offerings of Tata and other loyalty program partners, according to Tata Motors.

Hailing collaborations with Tata Motors as a welcome step, Tata Motors senior vice president, CVBU, R Ramakrishnan said, “At Tata Motors, we constantly endeavour to delight our customers. Our Customer Loyalty Program is a step further in this journey. It is indeed inspiring to see CEAT Limited and Paytm coming forward and associating with us in this journey. Both CEAT Limited and Paytm are known to set high standards of customer satisfaction and as a team we hope to exceed all the expectations of our customers.”

Apart from the partnership with CEAT and Paytm significant updates were announced in the Delight and Emperor Programs.

The unnamed vehicle linked accidental death and disability cover has now been increased to Rs2.45 lakh from Rs2.25 lakh.

The BPCL-TML tie up in the program has now extended to 5500 BPCL outlets across India.

Educational scholarships worth Rs40 lakh will be offered to children of program members.


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