The FINANCIAL — Mumbai, Monday, July 25, 2011: Tata Sky, the leading Direct-to-Home service provider, has yet again proved its technology leadership with the launch of the Tata Sky Mobile Access app.
First it was a unique range of interactive services, then the bi-lingual guide followed by the Personal Video Recorder, this time Tata Sky in association with Ryz Media Inc. has introduced ‘Tata Sky Mobile Access’, a cutting edge app for Apple devices. This app enables subscribers to user their iPhones, iPads and iPod Touch as a universal remote to control consumer electronic devices in their homes. In addition, subscribers can use the app to access 4-day programme listings, read extended information for movies; search for programs based on title and set their favourite shows for recording on the go. Keeping in line with the constant need for being connected to friends and family through social platforms, Tata Sky Mobile access allows subscribers to share what they are watching on TV through Facebook and Twitter. Further, the app allows subscribers to view which programmes their Facebook friends are currently watching, helping them to decide on what to watch. At launch, this app will be available on Apple Devices only. An app for Android devices will be launched shortly after.
This app can be downloaded free of cost from the iTunes store and will work across all Tata Sky boxes. To use the Universal Remote Functionality, the subscriber will need to use the app along with a unique orb-shaped MP3 Mobile Accessory. This accessory plugs into the audio jack of the Apple Device and enables the subscriber to control his Tata Sky set-top box, TV, amplifier and DVD player. As part of the launch phase, the new MP3 Mobile accessory will be given free of charge to the first 1000 subscribers. Post the promotional period, the accessory can be purchased for Rs 350 including shipping and handling.
Speaking on the launch, Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky, said, “Over the last one year, India has witnessed an explosion of tablets and smart phones combined with an unprecedented popularity of social platforms like Facebook and Twitter across all age groups. The Tata Sky Mobile Access App is a natural integration of TV entertainment with these smart devices allowing subscribers to not only control their TV and set-top boxes with their smart devices, but also make their content choice based on what their friends and family are viewing. This is the first-of-its-kind functionality offered by any DTH service provider in India.”
"We are honored to provide Tata Sky a platform allowing viewers to interact with, socialize, search and share TV content they are watching" said Zeev Braude, CEO of Ryz Media, Inc. "Our platform allows service providers to roll out a fully customized and integrated solution in an extremely short time frame and at an unprecedented roll out cost".