The FINANCIAL — One month after debuting Georgian Fashion Week in Tbilisi, Georgian Event presented the most fashionable event of 2010, inviting famous Georgian designers and representatives of the fashion industry from Armenia and Azerbaijan.
Tbilisi Fashion Week which is being held in Tbilisi at the Radisson Blu Iveria hotel, from May 6-11, 2010, was attended by famous Italian Designer Roberto Cavalli who left Tbilisi on 7 May, the second day of Fashion week.
Leading Georgian designers and Fashion houses have demonstrated their Autumn-Winter 2010-11 women’s collections.
Organizers of the event told The FINANCIAL that Tbilisi Fashion Week will take place twice a year – in Spring and Autumn and will be one of the most stylish and quality events in Georgia and the whole Caucasus region.
The Italian designer hailed the President for his respectable suit and presented him with a lid. The President said he would hang it on the wall and watch it because he in fact did not have time to sleep.
“The Mission of Tbilisi Fashion Week is to create a Pret-a-Porter platform of regional importance. Tbilisi Fashion Week aims to sustain a regional niche in a global fashion industry and is positioning itself as the best meeting point of western and eastern industry players: designers, buyers, media representatives, entrepreneurs and so on,” Tbilisi Fashion Week officials noted.
“The idea of holding Tbilisi Fashion week has existed for quite a long time already. Only in the last two years did we start working and holding negotiations about it. The problems existing in the country interrupted us in arranging the event. Last year the two day Runway Shows were held in the Radisson Blu Iveria hotel and Abanot Ubani,” said Maka Kubusidze, one of the organizers and Partner of TFW.
“As our partner is Radisson Blu Iveria, we decided to arrange Fashion Week in this hotel again. The event has quite a few functions and does not only include runway shows,” Kubusidze said.
“In the framework of Tbilisi Fashion Week, an exhibition of accessories will be organized. Georgian artists will exhibit traditional handicraft, hand-made jewellery, leather and textile works. In terms of Fashion Week, Runway Shows, Brand Podiums, After Party Events, Trade Fair / Showroom, Fashion Education Seminars / Master classes, Newcomers Day and a Photo Exhibition will be held,” Kubusidze said.
According to Kubusidze, Tbilisi Fashion Week before all else will be a platform to position talented Georgian designers.
“The majority of selected designers for the main runway shows are originally Georgian, however a number of these talented people work or study abroad. Nino Chubinishvili, Simon Machabeli, Djaba Diassamidze, Goga Nikabadze, Tamuna Ingorokva, Atelie 10a, Giorgi Shaghashvili, Nino Kacharava, Salome Amanatishvili, Datuna Sulikashvili, Bicholla, NOMA Studio and I studio will participate in Tbilisi Fashion Week,” Kubusidze said.
“A Newcomer Designers Day is also arranged which is dedicated to provide unique opportunity for young designers to present their collections and have their first exposure at an international event. The Newcomers Runway Show will be held as a side event to Tbilisi Fashion Week. TFW will support young Georgian designers and will create motivations and incentives for exploring their talents and opening access to international education,” Kubusidze said.
Aka Nanitashvili, Ana Changiani, Eka Chanchibadze & Irakli Rusadze, Golla Zumbulidze, Lubov Rekhviashvili, Nini Mania, Nino Kheidze, Nino Makharoblidze, Salome Tsivtsivadze, Shako Nikva, Tamara Kopaliani, Keti Gagnidze, represent the young Georgian designers taking part in TFW.
“World known Italian fashion designer Roberto Cavalli visited Georgia specially for our Fashion Week. There will be articles written about Tbilisi Fashion Week in Vogue magazine. Fashion TV was also our guest. Armenian, Azeri and Kazakh fashion business representatives visited us as well,” Kubusidze said.
The sponsors of Tbilisi Fashion Week are Kor Standard Bank, Caucasus Online, Beeline, GMC group. Supporters of TFW are Voulez Vouz, the Ministry of Culture, Monuments Protection and Sports of Georgia, Promo Gifts, Vart Beauty, Evita Peroni, Bagrationi, Tbilvino, Goodwill, Abashidze 31, and MON group.
“There will be a brand podium arranged as well for 11 May. Goodwill will present a chocolate art brand podium. Voulez Vouz will have a presentation of several perfumes every day. Beauty salons are helping models back stage like Abashidze 31 and Vart beauty.
“The models are from different agencies. One of our partners is Geomodels. We haven’t invited any foreign models to Tbilisi Fashion Week, because we don’t see any special need for it. Georgian girls are very interested and have better chances to represent themselves on stage without added competition from abroad,” Kubusidze said.
“There was a Georgian fashion week held one month ago. I think that the society should evaluate the difference between us. Our fashion week is exclusively arranged for Georgian designers, it’s multi functional with two Runway Shows. We welcome any events held in the country connected to the sphere of fashion which benefits designers as well as models,” Kubusidze said.
“Tbilisi might become one of the centres of fashion. Of course it’s hard to achieve such status and needs years and many attempts but anyway I do think that we will manage it in the future,” Kubusidze said.