TC For Shoes stands tall with launch of UK website

The FINANCIAL — Achaclip Ltd has created Total Care for Shoes (TC for Shoes), a new generation of heel protectors.

The FINANCIAL — Achaclip Ltd has created Total Care for Shoes (TC for Shoes), a new generation of heel protectors. Following its initial success in France, Achaclip Ltd has expanded to sell its products worldwide and has recently launched an English-language e-commerce website. All TC for Shoes products benefit from international trademarks and copyright and the company is actively seeking distributors worldwide, including in the UK, according to EUbusiness.

TC for Shoes is a range of heel protectors designed to extend the life of high-heeled shoes. Stiletto heels are easily damaged and worn away, and it can be expensive to repair them. With prices starting at £3.90, TC for Shoes products cost less than half the price of heel repair and protect the heel for up to three times longer than traditional heel screws.

Anne-Marie Pharisier, the company's founder, came up with the concept for TC for Shoes after experiencing a recurring problem with her favourite pair of shoes. “It all started with my blue shoes. They were a beautiful pair of shoes with laces and a brooch detail, and a bargain at around €20. Unfortunately, after just three days of wearing them, I noticed that the heel was damaged, so I took them to the cobbler to be repaired. I was reluctant to pay €12 for two plastic heel screws, but I was determined to wear my shoes again,” she added.

“Just two weeks later, I made another trip to the cobbler, meaning I had spent more to repair the shoes than they originally cost to buy. When faced with the prospect of paying once again to repair the shoes, I decided to find my own solution, cutting a small pen lid to size and using some putty to secure it to the damaged heel. That was when the idea for TC for Shoes first came to me. Three and a half years and 10 prototypes later, TC for Shoes was launched on 14 April 2012,” she added.

As well as protecting the heel from damage, the TC for Shoes range has been designed to offer a number of additional practical benefits. The first of these is comfort. TC for Shoes products are made from a thin layer of soft plastic, which provides an additional cushioned layer to the heel and offers more comfort to the wearer: as a result, stilettos can be worn for longer periods of time.

TC for Shoes also provides protection that no heel screw can equal. The heel clips have a non-slip base, which gives them improved stability, even on slippery surfaces, allowing the user to walk confidently without fear of falling. Finally, TC for Shoes provides sound insulation for heels, eliminating the tapping noise made when walking on hard surfaces, according to EUbusiness.