The FINANCIAL — On July 19, Starbucks unveiled its handcrafted Teavana® Shaken Iced Teas in more than 500 Starbucks stores across Mexico.
With tea consumption in the country expected to increase 16.7% between 2015 and 2018, according to a report by Euromonitor International, the launch of Teavana tea beverages in stores is an opportunity for Starbucks to meet customers’ growing interest in specialty teas.
“The tea category in Mexico is well positioned for innovation and rapid growth,” said Marc Branet, director for Starbucks Mexico. “Just as Starbucks pioneered a new retail experience for coffee and espresso, the expansion of the Teavana experience here in Mexico provides the opportunity to do the same with more consumers looking for a unique and personalized tea experience.”
Teavana Shaken Iced Teas are freshly brewed from high-quality pure teas and botanicals. Starbucks baristas carefully handcraft each iced tea, which is shaken at least 10 times to help ensure all the ingredients are quickly chilled and mixed perfectly to bring out their distinct flavors. Starbucks customers in Mexico can enjoy Teavana Shaken Iced Teas in two bold and refreshing flavors.
Teavana Iced Strawberry Green Tea Lemonade
Developed exclusively for the Mexico market, this beverage is made with freshly brewed iced Teavana® green tea, which is lightly sweetened with a strawberry sauce, classic syrup and a splash of lemonade.
Teavana Iced Mango Black Tea Lemonade
This beverage is a blend of freshly brewed premium black tea, mango, a hint of sweet passion fruit, and a splash of lemonade. It is also available in the United States, Canada and Europe.
Following the launch of Teavana® Iced Tea this summer, Starbucks Mexico will add a selection of Teavana’s handcrafted hot tea beverages to enjoy in stores or at home in the fall.
In addition to Mexico, a select number of stores in Guatemala, Costa Rica, Panama, El Salvador, Aruba, Curaçao and Puerto Rico, are now offering Teavana® Iced Tea.
Additional markets in Latin America and the Caribbean will begin carrying Teavana iced and hot tea beverages later this year.
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