The FINANCIAL -- At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Accenture (NYSE: ACN) and Adobe (NASDAQ: ADBE) on March 10 announced the expansion of their alliance to deliver greater marketing ROI to companies through the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing.
Accenture Customer Engagement features digital marketing services from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Accenture will manage both the services and the underlying solutions, freeing marketers from integrating and customizing technology and services and employing personnel trained in the solutions.
“As companies are looking to provide customers with personalized digital experiences, they can leverage our expertise and experience without being overwhelmed by technology and solution integration,” said Brian Whipple, senior managing director, Accenture Interactive, part of Accenture Digital. “Bringing together Adobe’s marketing technologies with the strategy, design and implementation expertise from Accenture will help marketers create engaging customer experiences in a simple, agile and cost-effective way.”
“Accenture Customer Engagement will help simplify digital marketing challenges, enabling clients to accelerate business impact,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing Business. “Together, Adobe and Accenture are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels.”
Accenture Customer Engagement can be deployed, configured and scaled quickly. It is available from Accenture Interactive through a usage-based model, where marketers can select, configure and pay only for the services and solutions they use. Because the offering is fully managed by Accenture, clients can easily ramp up or down according to business needs, according to Accenture.
The speed at which the new digital marketing service can be deployed is a key advantage for clients operating in dynamic and competitive markets. In a recent Accenture survey, a large and growing number of chief marketing officers (43 percent) reported that the technology development process in their organizations is too slow for the speed required for digital marketing.
“Today, marketing organizations need to manage digital content across multiple channels, media and geographies at pace and at scale,” said Felix Wenger, managing director Communication & Branding, UBS. “At UBS, we implemented a next-generation marketing operating model with a scalable marketing operations platform that serves as a one-stop shop for all digital marketing needs – and we relied on Accenture’s marketing and industry expertise and the Adobe Marketing Cloud to make it work. We believe the market will benefit greatly from an expansion of the Accenture-Adobe alliance. With their new cloud-based managed digital marketing service they’re delivering on the most critical needs for marketing leaders and organizations.”
Digital marketing services from Accenture Interactive offered through Accenture Customer Engagement include customer experience and design, digital content services, digital analytics, personalization and media optimization, social media and collaboration, and campaign management. These services are offered on top of the Adobe Marketing Cloud comprised of leading, integrated solutions across analytics, personalization, media spend optimization, social marketing, and web content management. Clients get Adobe Marketing Cloud solutions through Accenture Interactive, giving them a single point of contact to manage their digital marketing needs.