AT&T and Disney Bring Storytelling Magic on Demand

AT&T and Disney Bring Storytelling Magic on Demand

AT&T and Disney Bring Storytelling Magic on Demand

The FINANCIAL -- Story time just got a little more magical for AT&T U-verse customers. Families have downloaded more than 8 million digital books through the Disney Story Central app, and AT&T U-verse and Disney are now bringing the popular Disney Story Central platform to TV screens across the country for the first time.

As a subscription-based on demand service, Disney Story Central offers all AT&T U-verse TV customers a robust collection of narrated classic Disney stories for $8 per month. 

Parents and their children can read along with beloved Disney characters including Mickey Mouse, Elsa, Anna and Olaf on their TV screens. New stories will be added to the platform every few months, according to AT&T.

“We’re excited to bring customers and their families interactive TV experiences that foster creativity and imagination,” said Mel Coker, chief marketing officer, AT&T Home Solutions. “Disney Story Central allows families another way to enjoy U-verse TV together.” 

AT&T U-verse customers already have access to great live and on demand programming from Disney Channel, Disney Junior and Disney XD.  They can view it on their U-verse TVs and through the U-verse App. Along with Disney content, the U-verse App lets customers watch more than 230 live channels inside their home and more than 170 channels on the go – more than any cable TV provider.

“We are always looking for new and innovative ways for our consumers to enjoy Disney storytelling,” said Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “Expanding the Disney Story Central platform onto AT&T U-verse TV is another way to connect families with the Disney stories they know and love.”