The FINANCIAL — Madrid, 12 September 2011. – Telefónica and Masternaut have reached an agreement to jointly market telematics-enabled fleet management services that allow businesses to make dramatic cost savings, whilst delivering improvements in customer service and employee safety.
Both Telefónica and Masternaut will share product roadmaps to create market-leading future products.
The agreement, which gives Telefónica’s professional teams access to Masternaut’s world leading telematics products and services, helps the company advance towards its goal of boosting revenue generation beyond connectivity. These M2M (machine to machine) products add incremental layers of value to customers in efficiency and sustainability, as they seek to gain competitive advantage.
According to the terms of the agreement, the two companies will market joint products designed to target the growing sustainable fleet market, where customers can benefit from fuel savings of up to 20% through driver behaviour management. This product suite enables businesses to grow thanks to increased competitive advantage through improved cost reduction, while ensuring service levels and strategic carbon emissions targets are maintained.
Masternaut will provide fleet management services, applications, platforms and technical support, while Telefónica will contribute with its commercial network, including pre- and post-sales support, and customer care. Everything deployed over the best in class global networks of Telefónica.
The products, distributed under the Telefónica brand, also include Fleet optimisation applications that allow for the more efficient deployment of mobile resources, telematics-enabled products for the insurance market and the dynamic management of corporate risk.
"With this agreement, Telefonica demonstrates the capacity for responding to customer´s needs in the growing M2M market. We are convinced that Masternaut’s leading products will enable us to offer top quality and comprehensive solutions covering all elements of the value-chain” said Carlos Morales, Global M2M Director of Telefónica.
Bill Henry, CEO of Masternaut added “this innovative partnership with Telefonica represents the next step in the evolution of the global fleet management market. Together we will leverage Masternaut’s leading products and Telefonica’s strong commercial capabilities to deliver valuable solutions for both large enterprise and mid-sized companies.
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