The FINANCIAL — TeliaSonera’s 18 main brands will be united under an attractive common brand identity, while retaining their current brand names.
Foundation of the new brand identity was launched in 2009 in TeliaSonera’s Eurasian operations and has now been developed further, and extended to Nordic and Baltic countries.
To mark the occasion, TeliaSonera is also launching the most attractive offer for mobile data roaming in Nordic and Baltic countries. Georgian customers as well as 17 other countries will now be using a 90% cheaper roaming service within the prevailing country group, in addition to a 70% discount on outgoing calls and SMSs.
The re-branding exercise entails more than 300 retail stores, 1,000 signs and some 500 digital interfaces, including TeliaSonera’s websites in the Nordic and Baltic countries which count close to 7 million unique visitors every month.
18 brands from the Nordics to Nepal were added: Kcell (Kazakhstan); Geocell (Georgia); Ncell (Nepal); Tcell (Tajikistan); Azercell (Azerbaijan); Moldcell (Moldova); and Ucell (Uzbekistan) will be joined in June.
“Last year Geocell was branded under the TeliaSonera sign and we introduced Blackberry which is a product of everyday use for our customers. Now after the unification of TeliaSonera under the new unique brand identity we’ve also got one surprise – TeliaSonera is lowering Nordic and Baltic roaming prices,” said Osman Turan, the Director of Geocell, to The FINANCIAL.
“The number of countries united in the network of TeliaSonera has largely expanded and now covers the Euro-Asia region with 18 countries where Georgians can appreciate a 90% discount whilst using roaming services. A 70% discount has been implemented for outgoing calls and SMSs,” said Turan.
As Lars Nyberg, the President and CEO of TeliaSonera, says – “The major price reduction was made possible by fully utilizing their market presence in the Nordic and Baltic countries”.
In less than a decade, TeliaSonera has developed into one of Europe’s and Eurasia’s leading operators. In the past few years TeliaSonera has launched the world’s first 4G network, developed Europe’s leading IP-carrier, and built the world’s highest located mobile data network in the Himalayas. The Group’s footprint now spans from the Nordic and Baltic countries, further on to Eurasia and all the way to Nepal, counting more than 150 million customers.
“During the past couple of years we have put a lot of effort into transforming TeliaSonera into an integrated company. The new brand identity is the next logical step to unify our operations across our full footprint, leveraging the combination of our international strength and local connection and creating the most attractive brand within the industry,” said Lars Nyberg.
Actual pricing of the new service by TeliaSonera differs slightly in the respective markets. The detailed offer is available through local operator websites.
In Georgia incoming calls for Lai Lai will be the same as in the enlisted 18 countries amounting to 0.90 GEL/minute, SMS – 0.8 GEL.
For Geocell subscribers incoming calls will cost 2.6 USD/minute, with a 70% discount for SMSs compared to the existing tariff.