Vince McMahon
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The business leaders we love the most

Moneypenny have analysed some of the most popular business leaders in the US to find out which ones we love and loathe the most. The top three business leaders were revealed as Vince McMahon (WWE), Robert Kraft (Kraft Group) and Dana White (UFC) The three business leaders that received the highest amount of negativity on social media were revealed as Rupert Murdoch (News Corporation), Bill Gates (Philanthropist) and Jeff Bezos (Amazon)

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The FINANCIALBusiness leaders are some of the wealthiest and most famous people in society due to the influence their companies have over our day-to-day lives. With that amount of fame comes a lot of admiration and criticism, but which business leaders do we love and hate the most?

To find this out, Moneypenny has analysed social data to reveal what percentage of conversations online were of positive and negative sentiment for 20 popular US business leaders:

The business leaders we love the most

Name Company Posts Positive Sentiment
Vince McMahon WWE 143,957 6.25%
Robert Kraft Kraft Group 51,118 5.97%
Dana White UFC 238,623 5.73%
Jeff Bezos Amazon 1,837,678 5.59%
Kylie Jenner Kylie Cosmetics 332,523 5.57%
Elon Musk Tesla 3,105,932 5.01%
Warren Buffett Berkshire Hathaway 261,147 4.75%
Tim Cook Apple 244,672 4.69%
Mary Barra General Motors 39,575 4.42%
Susan Wojcicki YouTube 14,196 3.83%
Bill Gates Philanthropist 1,229,740 3.77%
Reed Hastings Netflix 29,060 3.35%
Larry Page Google 41,473 2.88%
Stan Kroenke Kroenke Sports & Entertainment 24,607 2.73%
Satya Nadella Microsoft 66,990 2.30%
Jeff Weiner LinkedIn 3,372 2.22%
Rupert Murdoch News Corporation 203,539 2.19%
Mark Zuckerberg Facebook 699,741 1.89%
Evan Spiegel Snapchat 18,256 1.19%
Larry Ellison Oracle 31,714 1.09%

Coming in at first place as the most loved business leader in the US is the showman himself: Vince McMahon. The CEO of the WWE has become a popular figure in the United States, and despite just 6.25% of posts about him online being positive, he has the highest percentage of all the business leaders featured on this list.

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In 2nd place is Robert Kraft, with the CEO of the New England Patriots and Kraft Group’s online posts being positive 5.97% of the time over the past year.

In 3rd is the leading figure in the MMA business world and CEO of the UFC: Dana White. His posts online were of a positive nature 5.73% of the time over the last 12 months.

The least loved business leaders

Name Company Posts Negative Sentiment
Rupert Murdoch News Corporation 203,539 33.90%
Bill Gates Philanthropist 1,229,740 20.70%
Jeff Bezos Amazon 1,837,678 15.70%
Dana White UFC 238,623 15.60%
Kylie Jenner Kylie Cosmetics 332,523 14.30%
Vince McMahon WWE 143,957 12.30%
Stan Kroenke Kroenke Sports & Entertainment 24,607 12.10%
Mark Zuckerberg Facebook 699,741 11.30%
Tim Cook Apple 244,672 10.70%
Elon Musk Tesla 3,105,932 10.40%
Robert Kraft Kraft Group 51,118 7.72%
Susan Wojcicki YouTube 14,196 6.95%
Warren Buffett Berkshire Hathaway 261,147 4.21%
Larry Ellison Oracle 31,714 2.88%
Reed Hastings Netflix 29,060 2.50%
Mary Barra General Motors 39,575 1.80%
Evan Spiegel Snapchat 18,256 1.67%
Satya Nadella Microsoft 66,990 1.61%
Larry Page Google 41,473 1.45%
Jeff Weiner LinkedIn 3,372 0.12%

Taking the crown as the least popular business leader on social media in the US is the Australian-American CEO of News Corporation: Rupert Murdoch. The media mogul came back into the public eye as the leader of Fox News during the last year. In doing so, he has landed himself the title as most hated business leader with a whopping 33.90% of posts about him online being negative over the past year.

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In 2nd place comes the 4th richest man in the world and founder of Microsoft, Bill Gates. The now philanthropist secured his number two spot with 20.70% of posts about him online over the past 12 months being negative. In 3rd place is Jeff Bezos, with the 2nd richest man in the world and owner of Amazon’s online posts being negative 15.70% of the time.

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