The FINANCIAL — The perfume shop chain Lutecia hosted an official presentation of Estée Lauder Companies, one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. In attendance at the presentation of the products of Estée Lauder, Clinique and Aramis in Georgia were representatives of these brands.
“We represent almost every part of the Estée Lauder brand in the perfume shop Lutecia. You can buy the full products of our company, decorative perfume and everyday cosmetics only in Lutecia stores all over Georgia,” Vera Mitvaeva, Coordinator of Estée Lauder, told The FINANCIAL.
“We held negotiations with Estée Lauder Companies over 4 years; in the process of choosing between us and our rivals. The representatives of Estée Lauder at first arrived in Tbilisi, studied our market and finally made contract with Lutecia,” President and shareholder of Lutecia, Vakhtang Pkhakadze told The FINANCIAL.
“Bringing the best to everyone we touch” – the guiding vision of The Estée Lauder Companies.
In 1946, Estée Lauder started her company with a jar of skin cream developed by a chemist uncle and the desire to bring out the natural beauty in every woman.
Mrs. Lauder built her business with an unwavering commitment to being the best to all aspects of the beauty business. The flagship brand, Estée Lauder, was soon joined by new brands -Aramis, Clinique, Prescriptives and Origins – each with its own distinctive identity and consumer base, and each grown from the company’s innovation and creativity.
“Today, the Estée Lauder collection of skincare, makeup and fragrance exemplifies the best that art and science can achieve,” says William P. Lauder, Chief Executive officer of Estée Lauder companies.
“The Estée Lauder name on a product is recognized in over 100 countries for quality maintained and promises kept. We welcome you to discover all that we have to offer,” says William P. Lauder.
The Estée Lauder Companies markets more than 10,000 quality products under a large portfolio of brands. Each year the company adds more than 300 new offerings. About one third of the company’s sales come from skin care, makeup, fragrance and hair care products introduced within the previous three years.
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