ADVERTISEMENT
  • News
  • Technology
  • Culture
  • Entertainment
  • Sport
  • Travel
  • Music
  • More
    • Politics
    • Lifestyle
    • TV
    • Games
Thursday, September 28, 2023
  • Login
No Result
View All Result
NEWSLETTER
FINCHANNEL
  • Home
  • Business
    • BANKS
      • GeoBanks
    • Finance
    • Insurance
    • Markets
    • Pharmacy
    • Press Releases
    • RealEstate
    • RealEstate
    • Finance
    • Insurance
    • Banks
      • GeoBanks
    • Markets
    • Press Releases
    • Personal Finance
  • World
    • America
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Americas
    • UK local news
  • Travel
    • Hotels in Georgia
    • Tours in Georgia
  • Videos
    • Promos
    • Soundslides
    • TheClinics
    • TheHoteliers
    • TheUniversities
    • TheHoteliers
    • TheClinics
    • TheUniversities
    • BestWorkplaces
    • Soundslides
    • Promos
    • Banking Forum
      • Promos
      • Soundslides
      • TheClinics
      • TheHoteliers
      • TheUniversities
  • Opinion
    • Editorial
      • Analysis
      • GORBI
      • OP-ED
      • VISA Editorial
    • Analysis
    • Gorbi
    • Book reviews
  • Tech
  • Interview
  • People
    • CityLife
    • Health & Beauty
      • Coronavirus
    • LifeStyle
    • Employment
      • MyCareer
    • Education
    • Media
    • Celebrities
  • Oil&Auto
    • Auto
    • Energy
  • EN
    • EN
    • GE
  • Home
  • Business
    • BANKS
      • GeoBanks
    • Finance
    • Insurance
    • Markets
    • Pharmacy
    • Press Releases
    • RealEstate
    • RealEstate
    • Finance
    • Insurance
    • Banks
      • GeoBanks
    • Markets
    • Press Releases
    • Personal Finance
  • World
    • America
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Americas
    • UK local news
  • Travel
    • Hotels in Georgia
    • Tours in Georgia
  • Videos
    • Promos
    • Soundslides
    • TheClinics
    • TheHoteliers
    • TheUniversities
    • TheHoteliers
    • TheClinics
    • TheUniversities
    • BestWorkplaces
    • Soundslides
    • Promos
    • Banking Forum
      • Promos
      • Soundslides
      • TheClinics
      • TheHoteliers
      • TheUniversities
  • Opinion
    • Editorial
      • Analysis
      • GORBI
      • OP-ED
      • VISA Editorial
    • Analysis
    • Gorbi
    • Book reviews
  • Tech
  • Interview
  • People
    • CityLife
    • Health & Beauty
      • Coronavirus
    • LifeStyle
    • Employment
      • MyCareer
    • Education
    • Media
    • Celebrities
  • Oil&Auto
    • Auto
    • Energy
  • EN
    • EN
    • GE
No Result
View All Result
FINCHANNEL
No Result
View All Result
Home Health&Beauty

The unique power of headphones to persuade

The FINANCIAL by The FINANCIAL
March 1, 2022
in Health&Beauty
Reading Time: 3 mins read
0 0
A A
0
The unique power of headphones to persuade
Share on FacebookShare on Twitter

Americans spend an average of four hours per day listening to audio either on headphones or on speakers, but there are major differences in the psychological effects between the two mediums. Headphones have a much more powerful impact on listeners’ perceptions, judgments and behaviors, reveals a robust, new study that has extensive implications for advertising, remote work and training programs.

ADVERTISEMENT

“We find that headphones produce a phenomenon called in-head localization, which makes the speaker sound as if they’re inside your head,” said study co-author On Amir, professor of marketing at the University of California San Diego Rady School of Management. “Consequently, listeners perceive the communicators as closer — both physically and socially. As a result, listeners perceive the communicator as warmer, they feel and behave more empathically toward them and they are more easily persuaded by them.”

The findings in the research from UC San Diego’s Rady School, UCLA and UC Berkeley are replicated in five different studies that include both fieldwork and online surveys with more than 4,000 participants. All of the studies in the paper, to be published in the journal Organizational Behavior and Human Decision Processes, revealed that headphone listeners felt closeness to the speaker, while others tested the medium’s impacts on empathy and persuasion.

RelatedPosts

West Nile virus reported in humans and horses from four counties in Washington state

Clinical trial to test immune modulation strategy for hospitalized covid-19 patients begins

Researchers develop new method to identify potential stroke therapies

5 ways you can help a person experiencing a mental health crisis

For example, one experiment utilized the Amazon Mechanical Turk platform to survey 1,310 adults who listened to a clip of a mother and daughter talk about being homeless. Participants were randomly assigned to listen to the audio either on headphones or on speakers. Those who listened to the clip with headphones reported they felt more empathy towards the speakers and that the mother and daughter came across as more genuine, compared to those who listened to the same audio on speakers.

Another online survey included more than 800 adults and it tested speakers’ persuasiveness. The participants had to listen to a clip of a speaker describe how her parents tragically died in a car crash when they were struck by a distracted driver. The communicator then talked about the dangers of texting while driving. Headphone listeners indicated that texting while driving was more dangerous and caused more deaths than those who listened to the same message on speakers.

Additionally, the paper’s fieldwork — conducted on the UC San Diego campus — measured behavior changes. Passersby on campus listened to a segment of a podcast and had the opportunity to write a letter in support of the communicator they heard receiving an award. They also could sign up to learn more about how to help spread the word about the communicator’s company, Aira. Those who listened to the podcast via headphones were significantly more likely to agree to help the communicator by writing an award nomination letter for her and they were more likely to want more information on how to help the company, compared to participants who listened via speakers.

Major implications for audio advertisements, remote work as well as education and industry training

The implications of the paper are far reaching given the ever-increasing rate of auditory messages and virtual communication.

In 2022, U.S. radio advertisement spending is projected to reach $14.8 billion and U.S. podcast advertising revenue is estimated to reach over $2 billion by 2023.

“If the aim is to have listeners feel close to the communicator, or be particularly persuaded by their message, such as in a public service announcement, managers should consider placing their advertisement or message on a program often consumed via headphones, like a podcast,” said Alicea Lieberman, assistant professor of marketing at the UCLA Anderson School of Management. “On the other hand, if a message does not require listeners to experience any feelings of closeness to the communicator, then where the message is placed (e.g., podcast vs. talk radio) would be less essential.”

Auditory media is an integral part of the workday and even more so with remote work. For instance, in 2018, $87.6 billion was spent on industry trainings, with 69 percent involving virtual classroom/webcasting, or video broadcasting.

“Organizations may consider this research when designing their trainings or webinars,” said Juliana Schroeder, associate professor of management at the Haas School of Business, UC Berkeley. “For example, managers might encourage employees to listen to safety trainings or webinars using headphones, which may more effectively change their attitudes and behaviors, compared to listening via speakers.”

Amir added that companies could send employees headphones to encourage their use in phone conversations, as the medium could increase collaboration, especially in the era of remote work.

Headphones also facilitate a more loyal and engaged audience for on-air personalities.

“Clearly, our research suggests that influencers, bloggers and podcasters want to try to make sure that people listen by headphones because that creates that attachment,” he said. “Our research proposes that it is not only what or whom people hear that influences their judgments, decisions and behaviors, but also how they hear the message.”

Christine Clark, UC San Diego

Tags: headphonespersuadepower
ADVERTISEMENT
The FINANCIAL

The FINANCIAL

Since 2005

Related Posts

West Nile virus reported in humans and horses from four counties in Washington state
Health&Beauty

West Nile virus reported in humans and horses from four counties in Washington state

by The FINANCIAL
September 26, 2023
0

OLYMPIA – The Washington State Department of Health, Benton-Franklin Health District, and Walla Walla County Department of Community Health have...

Read more
COVID-19 was third leading cause of death in the United States in both 2020 and 2021

Clinical trial to test immune modulation strategy for hospitalized covid-19 patients begins

September 22, 2023
Two Men Plead Guilty to $67M Medicare Fraud Scheme

Researchers develop new method to identify potential stroke therapies

September 22, 2023
In U.S., Smoking Dips, but Fewer Eating Healthy Since ’09

5 ways you can help a person experiencing a mental health crisis

September 11, 2023
ADVERTISEMENT
  • Trending
  • Comments
  • Latest
Alejandro Betancourt López

Alejandro Betancourt López Credits Social Media With the Success of Hawkers

November 1, 2022
Find Social Security Number by Name Free

Find Social Security Number by Name Free

November 23, 2022
How to Check KRA Pin Using ID Number

How to Check KRA Pin Using ID Number

June 25, 2018
Employee Well-being as one of the main directions of corporate sustainability in the “Smart Capital Group” company

Employee Well-being as one of the main directions of corporate sustainability in the “Smart Capital Group” company

August 14, 2023
Covid autumn booster vaccine 2023: Everything you need to know

Covid autumn booster vaccine 2023: Everything you need to know

September 8, 2023
Georgia ranks 65th in the world in digital quality of life

Georgia ranks 65th in the world in digital quality of life

September 27, 2023
New awareness rising initiative for Rugby school brothers – Sustainability Matters!

New awareness rising initiative for Rugby school brothers – Sustainability Matters!

September 27, 2023
Life Insurance vs. Long-Term Care Insurance?

Motivational Quotes to Boost Insurance Sales

September 26, 2023
West Nile virus reported in humans and horses from four counties in Washington state

West Nile virus reported in humans and horses from four counties in Washington state

September 26, 2023
Protected: 5 Strategies to Secure Funding for Your FinTech Startup

Protected: 5 Strategies to Secure Funding for Your FinTech Startup

September 26, 2023

Popular Last 24h

  • How to Check KRA Pin Using ID Number

    How to Check KRA Pin Using ID Number

    0 shares
    Share 0 Tweet 0
  • Georgia ranks 65th in the world in digital quality of life

    0 shares
    Share 0 Tweet 0
  • New awareness rising initiative for Rugby school brothers – Sustainability Matters!

    0 shares
    Share 0 Tweet 0
  • Alejandro Betancourt López Credits Social Media With the Success of Hawkers

    0 shares
    Share 0 Tweet 0
  • Find Social Security Number by Name Free

    1 shares
    Share 0 Tweet 0
  • Wizz Air Commences7 New Routes in Poland

    0 shares
    Share 0 Tweet 0
  • Employee Well-being as one of the main directions of corporate sustainability in the “Smart Capital Group” company

    0 shares
    Share 0 Tweet 0

LATEST POSTS

Georgia ranks 65th in the world in digital quality of life

Georgia ranks 65th in the world in digital quality of life

September 27, 2023
New awareness rising initiative for Rugby school brothers – Sustainability Matters!

New awareness rising initiative for Rugby school brothers – Sustainability Matters!

September 27, 2023
Life Insurance vs. Long-Term Care Insurance?

Motivational Quotes to Boost Insurance Sales

September 26, 2023
West Nile virus reported in humans and horses from four counties in Washington state

West Nile virus reported in humans and horses from four counties in Washington state

September 26, 2023
Protected: 5 Strategies to Secure Funding for Your FinTech Startup

Protected: 5 Strategies to Secure Funding for Your FinTech Startup

September 26, 2023

Council fails to respond to restaurant nuisance complaints

September 22, 2023
COVID-19 was third leading cause of death in the United States in both 2020 and 2021

Clinical trial to test immune modulation strategy for hospitalized covid-19 patients begins

September 22, 2023

Goldman to Pay SEC $6 Million in Penalties for Providing Deficient Blue Sheet Data

September 22, 2023
Two Men Plead Guilty to $67M Medicare Fraud Scheme

Researchers develop new method to identify potential stroke therapies

September 22, 2023
65% say they always or often feel exhausted when thinking about politics

65% say they always or often feel exhausted when thinking about politics

September 22, 2023

LATEST INTERVIEWS

Lighting the path for sustainability in Georgia

Lighting the path for sustainability in Georgia

by The FINANCIAL
August 14, 2023
0

Toyota Plays a Crucial Role in Contributing to Georgia’s Zero Emissions Challenge

Toyota Plays a Crucial Role in Contributing to Georgia’s Zero Emissions Challenge

by The FINANCIAL
July 12, 2023
0

The Biltmore Tbilisi Hotel in Georgia’s key CSR projects aimed at creating a beneficial influence on the local community

The Biltmore Tbilisi Hotel in Georgia’s key CSR projects aimed at creating a beneficial influence on the local community

by The FINANCIAL
July 12, 2023
0

“EU membership might attract European banks and other financial institutions to enter Georgia”

“EU membership might attract European banks and other financial institutions to enter Georgia”

by The FINANCIAL
May 15, 2023
0

Main risks facing banks in 2023

Main risks facing banks in 2023

by The FINANCIAL
May 15, 2023
0

‘Russia cannot be treated as a reasonable and reliable trade partner

‘Russia cannot be treated as a reasonable and reliable trade partner

by The FINANCIAL
February 13, 2023
0

We should increase our joint efforts to assist the growing tech sector here in Georgia

We should increase our joint efforts to assist the growing tech sector here in Georgia

by The FINANCIAL
February 13, 2023
0

‘Georgia has much to offer to UK investors

‘Georgia has much to offer to UK investors

by The FINANCIAL
February 13, 2023
0

Newsletter

ADVERTISEMENT

GET IN TOUCH

E-mail your company news at:

news (at) financial.ge Letters to the Editor: editor (at) finchannel.com

Local Marketing contact:

(+99532) 2252 275 | 76 EXT: 1 (+995 558) 03 03 03 (mobile) marketing (at) finchannel.com

Requests from abroad:

(+99532) 2252 275 | 76 EXT: 7 (+995599) 96 52 52 Email: zviadi (@) finchannel.com Contact video editor: E-mail: video (at) financial.ge

Postal address: 17 Mtskheta str. Tbilisi, Georgia 0179 The FINANCIAL

RESOURCE

  • Work at the FINANCIAL
  • ePaper
  • Advertise in The FINANCIAL
  • Access ePaper
  • Guest posts
  • Contributed articles
  • AmericanStockNews
  • Coupon Codes
  • GLOSSY MAG
American Culture Center
ACC Partner

GUIDEBOOK

  • Meet our team
  • Invest in Georgia
  • Become contributor
  • Archive

FOLLOW US

  • Facebook
  • Twitter
  • Google+
  • Youtube
No Result
View All Result
  • Home
  • Business
    • BANKS
      • GeoBanks
    • Finance
    • Insurance
    • Markets
    • Pharmacy
    • Press Releases
    • RealEstate
    • RealEstate
    • Finance
    • Insurance
    • Banks
      • GeoBanks
    • Markets
    • Press Releases
    • Personal Finance
  • World
    • America
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Europe
    • Georgia
      • Media
    • Ukraine
    • Americas
    • UK local news
  • Travel
    • Hotels in Georgia
    • Tours in Georgia
  • Videos
    • Promos
    • Soundslides
    • TheClinics
    • TheHoteliers
    • TheUniversities
    • TheHoteliers
    • TheClinics
    • TheUniversities
    • BestWorkplaces
    • Soundslides
    • Promos
    • Banking Forum
      • Promos
      • Soundslides
      • TheClinics
      • TheHoteliers
      • TheUniversities
  • Opinion
    • Editorial
      • Analysis
      • GORBI
      • OP-ED
      • VISA Editorial
    • Analysis
    • Gorbi
    • Book reviews
  • Tech
  • Interview
  • People
    • CityLife
    • Health & Beauty
      • Coronavirus
    • LifeStyle
    • Employment
      • MyCareer
    • Education
    • Media
    • Celebrities
  • Oil&Auto
    • Auto
    • Energy
  • EN
    • EN
    • GE

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.