When it comes to making it to the top of the product industry, you can’t do it without hiring skilled sales professionals. That’s why it’s vital to find the best sales talent with adequate experience in the product industry and make them a part of your team.
Here’s how you can do that:
Build a Strong and Purposeful Brand Identity
Since you’re about to recruit the top sales professionals, it’s only logical that your company puts forward a strong and purposeful brand identity that can appeal to these top sales professionals. Given that they are some of the very best sales professionals out there, these individuals will only look to join a company or brand if it has a strong presence in the business world.
Thus comes the need to build a strong and purposeful brand identity before you head out to find the top sales talent for your product company. The job posting should highlight your brand identity.
Tell the job seekers who you are, what kind of products your company works with, what your current position is in the industry, what plans you might have for future growth, and so on.
Prepare a Solid Job Description and Competitive Compensation Package
When you’re writing a job description for recruiting product sales professionals, here are a few things you must include:
- Start with the basics like the working days, working hours, how many days of paid leave they can get, health benefits, insurance benefits, bonuses, etc.
- Include a list of daily tasks, the expected number of sales, generating an expected number of leads, reaching out to clients who might be up for contract renewals with the company, etc.
- If you have a quarterly or yearly product sales expectation from them, you can mention that as well. However, many companies tend to keep these details a secret, so you also have the option to hold on to this bit of information till the interview stage.
- Make sure you mention the skills the salespeople need to have if they want to join your company. Include both soft skills and technical skills.
- Include a part where you highlight how your company or brand can help potential recruits achieve their career goals and become sales leaders at some point.
Once the job description is ready, you can mention the compensation package. Whether you pay hourly or weekly is up to you. You can also include what percentage of commission they can keep from successful sales, but again, if it’s a company secret, you can discuss it later.
Work With Sale Recruitment Experts and Agencies
Hiring top sales talent is never going to be easy. You need to do a lot of marketing and look for potential recruits on social media platforms like LinkedIn. To ease the burden on yourself, you can work with a top recruitment agency.
These agencies have all the resources and manpower to go out there and find the best potential recruits. Their broad network of recruiters and job seekers also makes it easy for them to reach a large number of potential candidates within a short period.
When working with a top sales recruitment agency, make sure they have credentials and accolades to back up their claim. The sales and marketing recruitment agency, Culver Careers, claims to be one of the very best in the industry when it comes to finding top talents in these areas. At the same time, they also have numerous awards, including ranking in the top one percent of recruiting firms in North America for 2013, 2014, 2015, and 2016.
Such achievements will make it easier for you to trust these recruitment firms without hesitation.
Consider Headhunting
In some cases, you might not be interested in having an open call for recruiting salespeople. Instead, you might be more inclined to bring in a select few individuals with already proven track records in sales from different product companies. In such a situation, avoid the open call for recruitment and consider headhunting.
LinkedIn is arguably your best bet when it comes to headhunting. You can search for sales professionals from select companies, go through their profiles, list their skills and qualifications, and then decide which ones you’d want in your own company.
After that, it’s all about reaching out to these professionals, talking to them about the job you have for them, and seeing whether or not they’re interested.
When it comes to headhunting, the bigger your sales or corporate network, the better chances you have of finding and landing the best talent.
Interview Shortlisted Candidates Yourself Before Hiring
Interviewing the potential product sales recruits is the easiest step here. The interview process, however, must be overseen by you. Make sure you communicate your goals and objectives and understand their motivations as well. Keep in mind that they will only sign up for the job if their goals align with your company’s vision, so if you can ensure this alignment, rest assured, they will be ready to join the company.
By sticking with the above-discussed tips, it will be much easier for you to recruit the best product sales talent in town for your company. Rest assured, if you ensure a thorough and rigorous recruitment process, the recruits are guaranteed to deliver on your every expectation.
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